This narrative based exhibit for Liberty London tells a fictional tale about Arthur Lasenby Liberty, the founder of Liberty London. It was awarded the RIBA best shopfront prize in 2016. The project is formed around a clear narrative that explores the history and importance of the shop to viewers of all ages.
The exhibition comprised graphics, sculptures and dioramas in conjunction with more typical window dressing and product display. James was the design lead on this project. In addition he managed the critical relationship between the project team and the stakeholders in the client organisation. He worked closely with award-winning writer, Eley Williams, to define the concept and narrative.
James was one of the founding members of Architecture Social Club and led the design for this Liberty / RIBA sponsored project. Collaborations still occur between Wignall and Moore and ASC.
RIBA work stages 0-7 for iconic store:
• Definition of brief
• Scoping and research
• Concept design
• Development of narrative approach
• Detailed design
• Project management of fit out and installation